[VELIU· LUCE](https://luce.veliu.com/index.html)
how AI engines recommend brands
PILOT · W30 Search / (Search brands, categories and engines)
Board ▾
Board [Overview](https://luce.veliu.com/index.html) [Running shoes](https://luce.veliu.com/c/running-shoes.html) [Wireless earbuds](https://luce.veliu.com/c/wireless-earbuds.html)
[Coffee machines](https://luce.veliu.com/answers.html#coffee-machines) measuring
[Robot vacuums](https://luce.veliu.com/answers.html#robot-vacuums) measuring
[Air fryers](https://luce.veliu.com/answers.html#air-fryers) measuring
[All brands](https://luce.veliu.com/brands.html) [Real answers](https://luce.veliu.com/answers.html)
Engines [ChatGPT](https://luce.veliu.com/e/chatgpt-web.html) [ChatGPT API](https://luce.veliu.com/e/chatgpt-api.html) [Gemini](https://luce.veliu.com/e/gemini.html) [Perplexity](https://luce.veliu.com/e/perplexity.html)
Research [Coverage](https://luce.veliu.com/coverage.html) [Methodology](https://luce.veliu.com/methodology.html) [Sources](https://luce.veliu.com/sources.html) [Glossary](https://luce.veliu.com/glossary.html) [Tools](https://luce.veliu.com/tools) (primary)
en-US · grammar luce-live-v0 Dark (Current theme: dark) (wave luce-live-w30 · grammar luce-live-v0 · generated 2026-07-15 19:49:02 UTC)
**PILOT · W30** real engine answers · small pilot wave · wide intervals by design Synthetic probes · not real user sessions · this wave 100% [L3](https://luce.veliu.com/glossary.html#provenance-tier) · answers [L1](https://luce.veliu.com/glossary.html#provenance-tier) elicited
All categories▾
[All categories](https://luce.veliu.com/index.html) [Running shoes](https://luce.veliu.com/c/running-shoes.html) [Wireless earbuds](https://luce.veliu.com/c/wireless-earbuds.html)
·
Gemini▾
[All engines](https://luce.veliu.com/index.html) [ChatGPT](https://luce.veliu.com/e/chatgpt-web.html) [ChatGPT API](https://luce.veliu.com/e/chatgpt-api.html) [Gemini](https://luce.veliu.com/e/gemini.html) [Perplexity](https://luce.veliu.com/e/perplexity.html)
· en-US · LUCE-LIVE-W30 · measured from 15 Jul 2026 · 60 days ago (what you are viewing)
engine · api
# Gemini
On Gemini this wave, Brooks and Saucony share the top league in running shoes at **90%** (95% intervals span 77-100%), and Sony holds the top league in wireless earbuds at **80%** (95% CI 67-93%).
Engine calls **60**
Categories **2**
Prompts per cell **30**
01
## League tables
On the rank axis, a better rank sits further left.
estimand: probe-design mention rate over Luce grammar luce-live-v0, rank-range leagues only; not demand-weighted (the exact quantity published on this surface)
SoVGapPrecision (board lens) governs every board on this page All cells shown. Gold marks the top rate on that engine, and every brand tied with it. Grey marks a brand measured too imprecisely to rank this wave. The bracket and label show the same rank range. Divergence needs one provider measured on two surfaces. This board carries no such pair. Dashed cells carry a low precision tag: measured, with intervals too wide to rank this wave. Every cell stays readable.
### [Running shoes](https://luce.veliu.com/c/running-shoes.html)
L1 elicited n = 30 [prompt clusters](https://luce.veliu.com/glossary.html#prompt-cluster) [cite this cell](https://luce.veliu.com/claim/luce-live-w30/running-shoes-gemini.html)
- Rank range Brand Mention rate · 95% CI Trend
League A 6 brands
- ranks 1-5
(ranks 1-5 in a field of 8)
[Brooks](https://luce.veliu.com/b/brooks.html) **90%** 77-100 (mention rate 90% (95% CI 77-100%)) luce-live-w29 · 87% · 95% CI 73-97% · L1 · gemini\_native ; luce-live-w30 · 90% · 95% CI 77-100% · L1 · gemini\_native
- ranks 1-5
(ranks 1-5 in a field of 8)
[Saucony](https://luce.veliu.com/b/saucony.html) **90%** 80-100 (mention rate 90% (95% CI 80-100%)) luce-live-w29 · 77% · 95% CI 60-90% · L1 · gemini\_native ; luce-live-w30 · 90% · 95% CI 80-100% · L1 · gemini\_native
- ranks 1-6
(ranks 1-6 in a field of 8)
[HOKA](https://luce.veliu.com/b/hoka.html) **87%** 73-97 (mention rate 87% (95% CI 73-97%)) luce-live-w29 · 83% · 95% CI 70-97% · L1 · gemini\_native ; luce-live-w30 · 87% · 95% CI 73-97% · L1 · gemini\_native
- ranks 1-6
(ranks 1-6 in a field of 8)
[New Balance](https://luce.veliu.com/b/new-balance.html) **87%** 73-97 (mention rate 87% (95% CI 73-97%)) luce-live-w29 · 77% · 95% CI 60-90% · L1 · gemini\_native ; luce-live-w30 · 87% · 95% CI 73-97% · L1 · gemini\_native
- ranks 1-6.5
(ranks 1-6.5 in a field of 8)
[ASICS](https://luce.veliu.com/b/asics.html) **83%** 70-97 (mention rate 83% (95% CI 70-97%)) luce-live-w29 · 83% · 95% CI 70-97% · L1 · gemini\_native ; luce-live-w30 · 83% · 95% CI 70-97% · L1 · gemini\_native
- ranks 3-7
(ranks 3-7 in a field of 8)
[Nike](https://luce.veliu.com/b/nike.html) **73%** 57-90 (mention rate 73% (95% CI 57-90%)) luce-live-w29 · 77% · 95% CI 60-90% · L1 · gemini\_native ; luce-live-w30 · 73% · 95% CI 57-90% · L1 · gemini\_native
unranked · low precision 2 brands Interval too wide to rank
- [Adidas](https://luce.veliu.com/b/adidas.html) **67%** 50-83 (mention rate 67% (95% CI 50-83%)) luce-live-w29 · 67% · 95% CI 50-83% · L1 · gemini\_native ; luce-live-w30 · 67% · 95% CI 50-83% · L1 · gemini\_native
- [On Running](https://luce.veliu.com/b/on.html) **23%** 10-40 (mention rate 23% (95% CI 10-40%)) luce-live-w29 · 17% · 95% CI 3-30% · L1 · gemini\_native ; luce-live-w30 · 23% · 95% CI 10-40% · L1 · gemini\_native
### [Wireless earbuds](https://luce.veliu.com/c/wireless-earbuds.html)
L1 elicited n = 30 prompt clusters [cite this cell](https://luce.veliu.com/claim/luce-live-w30/wireless-earbuds-gemini.html)
- Rank range Brand Mention rate · 95% CI Trend
League A 2 brands Named in most answers
- ranks 1-2
(ranks 1-2 in a field of 7)
[Sony](https://luce.veliu.com/b/sony.html) **80%** 67-93 (mention rate 80% (95% CI 67-93%)) luce-live-w29 · 83% · 95% CI 70-97% · L1 · gemini\_native ; luce-live-w30 · 80% · 95% CI 67-93% · L1 · gemini\_native
- ranks 1-3
(ranks 1-3 in a field of 7)
[Soundcore](https://luce.veliu.com/b/anker-soundcore.html) **77%** 63-90 (mention rate 77% (95% CI 63-90%)) luce-live-w29 · 57% · 95% CI 40-73% · L1 · gemini\_native ; luce-live-w30 · 77% · 95% CI 63-90% · L1 · gemini\_native
unranked · low precision 5 brands Interval too wide to rank
- [AirPods](https://luce.veliu.com/b/apple-airpods.html) **57%** 40-73 (mention rate 57% (95% CI 40-73%)) luce-live-w29 · 57% · 95% CI 40-73% · L1 · gemini\_native ; luce-live-w30 · 57% · 95% CI 40-73% · L1 · gemini\_native
- [Bose](https://luce.veliu.com/b/bose.html) **53%** 33-70 (mention rate 53% (95% CI 33-70%)) luce-live-w29 · 60% · 95% CI 40-77% · L1 · gemini\_native ; luce-live-w30 · 53% · 95% CI 33-70% · L1 · gemini\_native
- [Jabra](https://luce.veliu.com/b/jabra.html) **23%** 10-40 (mention rate 23% (95% CI 10-40%)) luce-live-w29 · 37% · 95% CI 20-53% · L1 · gemini\_native ; luce-live-w30 · 23% · 95% CI 10-40% · L1 · gemini\_native
- [Galaxy Buds](https://luce.veliu.com/b/samsung-galaxy-buds.html) **27%** 13-43 (mention rate 27% (95% CI 13-43%)) luce-live-w29 · 23% · 95% CI 10-37% · L1 · gemini\_native ; luce-live-w30 · 27% · 95% CI 13-43% · L1 · gemini\_native
- [Sennheiser](https://luce.veliu.com/b/sennheiser.html) **20%** 7-37 (mention rate 20% (95% CI 7-37%)) luce-live-w29 · 17% · 95% CI 3-30% · L1 · gemini\_native ; luce-live-w30 · 20% · 95% CI 7-37% · L1 · gemini\_native
Gemini published a standing for every brand in the measured category rosters this wave.
02
## Photo finish
How likely each brand is to actually hold the top spot.
estimand: probe-design leader credible-set read over Luce grammar luce-live-v0; not demand-weighted (the exact quantity published on this surface)
[VELIU· LUCE](https://luce.veliu.com/index.html) **PILOT · W30**
### [Running shoes](https://luce.veliu.com/c/running-shoes.html)
Gemini · 95% credible set: Brooks, Saucony, HOKA, New Balance, ASICS
contested · no likely favorite (no brand holds a likely-favorite share of the top spot; the credible set is the honest answer)
Chance of the top spot · ± Monte Carlo SE
- Brooks 33% *±1.0*
- Saucony 33% *±1.0*
- HOKA 16% *±0.8*
- New Balance 12% *±0.7*
- ASICS 6% *±0.5*
3 more brands in this cell hold under a one percent chance of the top spot.
luce-live-w30 · measured from 15 Jul 2026 · en-US · Gemini L1 elicited · Synthetic probes · not real user sessions · this wave 100% L3 · n = 30 prompt clusters per cell probe-design leader credible-set read over Luce grammar luce-live-v0; not demand-weighted Published by Veliu Research Lab. Veliu sells services to brands measured here. [https://luce.veliu.com/e/gemini#photo-finish-running-shoes-gemini](https://luce.veliu.com/e/gemini#photo-finish-running-shoes-gemini)
[Frame for screenshot](https://luce.veliu.com/e/gemini.html?card=photo-finish-running-shoes-gemini#photo-finish-running-shoes-gemini) (Frame for screenshot: photo finish running shoes gemini)
[VELIU· LUCE](https://luce.veliu.com/index.html) **PILOT · W30**
### [Wireless earbuds](https://luce.veliu.com/c/wireless-earbuds.html)
Gemini · 95% credible set: Sony, Soundcore
contested · no likely favorite (no brand holds a likely-favorite share of the top spot; the credible set is the honest answer)
Chance of the top spot · ± Monte Carlo SE
- Sony 62% *±1.1*
- Soundcore 38% *±1.1*
5 more brands in this cell hold under a one percent chance of the top spot.
luce-live-w30 · measured from 15 Jul 2026 · en-US · Gemini L1 elicited · Synthetic probes · not real user sessions · this wave 100% L3 · n = 30 prompt clusters per cell probe-design leader credible-set read over Luce grammar luce-live-v0; not demand-weighted Published by Veliu Research Lab. Veliu sells services to brands measured here. [https://luce.veliu.com/e/gemini#photo-finish-wireless-earbuds-gemini](https://luce.veliu.com/e/gemini#photo-finish-wireless-earbuds-gemini)
[Frame for screenshot](https://luce.veliu.com/e/gemini.html?card=photo-finish-wireless-earbuds-gemini#photo-finish-wireless-earbuds-gemini) (Frame for screenshot: photo finish wireless earbuds gemini)
Published by Veliu Research Lab. Veliu sells services to brands measured here.
Live pilot wave luce-live-w30. The method, the probe log and this wave's coverage are on the methodology page.