[VELIU· LUCE](https://luce.veliu.com/index.html)

how AI engines recommend brands

 PILOT · W30  Search / (Search brands, categories and engines)

Board ▾

Board [Overview](https://luce.veliu.com/index.html) [Running shoes](https://luce.veliu.com/c/running-shoes.html) [Wireless earbuds](https://luce.veliu.com/c/wireless-earbuds.html)

[Coffee machines](https://luce.veliu.com/answers.html#coffee-machines) measuring

[Robot vacuums](https://luce.veliu.com/answers.html#robot-vacuums) measuring

[Air fryers](https://luce.veliu.com/answers.html#air-fryers) measuring

[All brands](https://luce.veliu.com/brands.html) [Real answers](https://luce.veliu.com/answers.html)

Engines [ChatGPT](https://luce.veliu.com/e/chatgpt-web.html) [ChatGPT API](https://luce.veliu.com/e/chatgpt-api.html) [Gemini](https://luce.veliu.com/e/gemini.html) [Perplexity](https://luce.veliu.com/e/perplexity.html)

Research [Coverage](https://luce.veliu.com/coverage.html) [Methodology](https://luce.veliu.com/methodology.html) [Sources](https://luce.veliu.com/sources.html) [Glossary](https://luce.veliu.com/glossary.html) [Tools](https://luce.veliu.com/tools) (primary)

en-US ·  grammar luce-live-v0  Dark  (Current theme: dark) (wave luce-live-w30 · grammar luce-live-v0 · generated 2026-07-15 19:49:02 UTC)

**PILOT · W30** real engine answers · small pilot wave · wide intervals by design Synthetic probes · not real user sessions · this wave 100% [L3](https://luce.veliu.com/glossary.html#provenance-tier)  · answers [L1](https://luce.veliu.com/glossary.html#provenance-tier)  elicited

All categories▾

[All categories](https://luce.veliu.com/index.html) [Running shoes](https://luce.veliu.com/c/running-shoes.html) [Wireless earbuds](https://luce.veliu.com/c/wireless-earbuds.html)

·

All engines▾

[All engines](https://luce.veliu.com/index.html) [ChatGPT](https://luce.veliu.com/e/chatgpt-web.html) [ChatGPT API](https://luce.veliu.com/e/chatgpt-api.html) [Gemini](https://luce.veliu.com/e/gemini.html) [Perplexity](https://luce.veliu.com/e/perplexity.html)

·

en-US▾

[United States · en-US](https://luce.veliu.com/) [Italy · it-IT](https://luce.veliu.com/it) [Germany · de-DE](https://luce.veliu.com/de)

· LUCE-LIVE-W30 · measured from 15 Jul 2026 · 60 days ago (what you are viewing)

Veliu Research Lab

# Four AI surfaces.

No single *winner* for running shoes.

Luce asked ChatGPT, ChatGPT API, Gemini and Perplexity the same **30**  unbranded shopper questions about running shoes, and they do not agree on who to recommend: ChatGPT leads with ASICS, ChatGPT API ties ASICS and HOKA, Gemini ties Brooks and Saucony, Perplexity leads with ASICS. This is the United States board. Luce writes its prompts in English here, and every page on this site stays in English whichever market it reports on.

API calls · en-US  **180**

Answers captured · en-US  **78**

AI surfaces **4** 3 APIs + web app (AI surfaces: 3 APIs + web app)

Markets measured **3**

Brands **15**

estimand: probe-design mention rate over Luce grammar luce-live-v0, rank-range leagues only; not demand-weighted · 30 prompts per cell (the exact quantity published on this surface)

SoVGapPrecision (board lens) governs every board on this page All cells shown. Gold marks the top rate on that engine, and every brand tied with it. Grey marks a brand measured too imprecisely to rank this wave. The bar under each rate is its 95% interval. An outline and a tag mark each cell where ChatGPT web app vs ChatGPT API diverge beyond the sum of their interval half-widths. Dashed cells carry a low precision tag: measured, with intervals too wide to rank this wave. Every cell stays readable.  Luce writes the questions (synthetic); the engines' answers are real (elicited).

01

## Running shoes

[VELIU· LUCE](https://luce.veliu.com/index.html) **PILOT · W30**

One measurement per engine. Rows ordered by ChatGPT.

| Brand | ChatGPT web app mention rate · 95% CI | ChatGPT API mention rate · 95% CI | Gemini mention rate · 95% CI | Perplexity mention rate · 95% CI | ChatGPT API trend vs last wave |
| --- | --- | --- | --- | --- | --- |
| Gap: no cell diverges beyond its intervals this wave |
| [ASICS](https://luce.veliu.com/b/asics.html) | [**83%** 70-97](https://luce.veliu.com/answers.html) (ASICS on ChatGPT · 83% (95% CI 70-97%) · n = 30 prompts · L1 elicited) | [**83%** 67-97](https://luce.veliu.com/probes/running-shoes-en-us-chatgpt-api.html) (ASICS on ChatGPT API · 83% (95% CI 67-97%) · n = 30 prompts · L1 elicited) | [**83%** 70-97](https://luce.veliu.com/probes/running-shoes-en-us-gemini.html) (ASICS on Gemini · 83% (95% CI 70-97%) · n = 30 prompts · L1 elicited) | [**73%** 57-87](https://luce.veliu.com/probes/running-shoes-en-us-perplexity.html) (ASICS on Perplexity · 73% (95% CI 57-87%) · n = 30 prompts · L1 elicited) | luce-live-w29 · 80% · 95% CI 67-93% · L1 · openai\_native ; luce-live-w30 · 83% · 95% CI 67-97% · L1 · openai\_native (this brand's mention rate across the measured waves, with each wave's 95% interval. A significance-gated arrow needs more waves.) |
| [HOKA](https://luce.veliu.com/b/hoka.html) | [**80%** 67-93](https://luce.veliu.com/answers.html) (HOKA on ChatGPT · 80% (95% CI 67-93%) · n = 30 prompts · L1 elicited) | [**83%** 70-97](https://luce.veliu.com/probes/running-shoes-en-us-chatgpt-api.html) (HOKA on ChatGPT API · 83% (95% CI 70-97%) · n = 30 prompts · L1 elicited) | [**87%** 73-97](https://luce.veliu.com/probes/running-shoes-en-us-gemini.html) (HOKA on Gemini · 87% (95% CI 73-97%) · n = 30 prompts · L1 elicited) | [**70%** 53-87](https://luce.veliu.com/probes/running-shoes-en-us-perplexity.html) (HOKA on Perplexity · 70% (95% CI 53-87%) · n = 30 prompts · L1 elicited) | luce-live-w29 · 77% · 95% CI 60-90% · L1 · openai\_native ; luce-live-w30 · 83% · 95% CI 70-97% · L1 · openai\_native (this brand's mention rate across the measured waves, with each wave's 95% interval. A significance-gated arrow needs more waves.) |
| [Brooks](https://luce.veliu.com/b/brooks.html) | [**77%** 60-90](https://luce.veliu.com/answers.html) (Brooks on ChatGPT · 77% (95% CI 60-90%) · n = 30 prompts · L1 elicited) | [**67%** 47-83 low precision](https://luce.veliu.com/probes/running-shoes-en-us-chatgpt-api.html) (Brooks on ChatGPT API · 67% (95% CI 47-83%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | [**90%** 77-100](https://luce.veliu.com/probes/running-shoes-en-us-gemini.html) (Brooks on Gemini · 90% (95% CI 77-100%) · n = 30 prompts · L1 elicited) | [**70%** 53-83](https://luce.veliu.com/probes/running-shoes-en-us-perplexity.html) (Brooks on Perplexity · 70% (95% CI 53-83%) · n = 30 prompts · L1 elicited) | luce-live-w29 · 67% · 95% CI 50-83% · L1 · openai\_native ; luce-live-w30 · 67% · 95% CI 47-83% · L1 · openai\_native (this brand's mention rate across the measured waves, with each wave's 95% interval. A significance-gated arrow needs more waves.) |
| [Nike](https://luce.veliu.com/b/nike.html) | [**73%** 57-87](https://luce.veliu.com/answers.html) (Nike on ChatGPT · 73% (95% CI 57-87%) · n = 30 prompts · L1 elicited) | [**53%** 37-70 low precision](https://luce.veliu.com/probes/running-shoes-en-us-chatgpt-api.html) (Nike on ChatGPT API · 53% (95% CI 37-70%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | [**73%** 57-90](https://luce.veliu.com/probes/running-shoes-en-us-gemini.html) (Nike on Gemini · 73% (95% CI 57-90%) · n = 30 prompts · L1 elicited) | [**63%** 47-80 low precision](https://luce.veliu.com/probes/running-shoes-en-us-perplexity.html) (Nike on Perplexity · 63% (95% CI 47-80%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | luce-live-w29 · 57% · 95% CI 40-73% · L1 · openai\_native ; luce-live-w30 · 53% · 95% CI 37-70% · L1 · openai\_native (this brand's mention rate across the measured waves, with each wave's 95% interval. A significance-gated arrow needs more waves.) |
| [Saucony](https://luce.veliu.com/b/saucony.html) | [**53%** 37-70 low precision](https://luce.veliu.com/answers.html) (Saucony on ChatGPT · 53% (95% CI 37-70%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | [**63%** 47-80 low precision](https://luce.veliu.com/probes/running-shoes-en-us-chatgpt-api.html) (Saucony on ChatGPT API · 63% (95% CI 47-80%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | [**90%** 80-100](https://luce.veliu.com/probes/running-shoes-en-us-gemini.html) (Saucony on Gemini · 90% (95% CI 80-100%) · n = 30 prompts · L1 elicited) | [**53%** 33-73 low precision](https://luce.veliu.com/probes/running-shoes-en-us-perplexity.html) (Saucony on Perplexity · 53% (95% CI 33-73%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | luce-live-w29 · 47% · 95% CI 30-63% · L1 · openai\_native ; luce-live-w30 · 63% · 95% CI 47-80% · L1 · openai\_native (this brand's mention rate across the measured waves, with each wave's 95% interval. A significance-gated arrow needs more waves.) |
| [New Balance](https://luce.veliu.com/b/new-balance.html) | [**43%** 27-60 low precision](https://luce.veliu.com/answers.html) (New Balance on ChatGPT · 43% (95% CI 27-60%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | [**57%** 40-73 low precision](https://luce.veliu.com/probes/running-shoes-en-us-chatgpt-api.html) (New Balance on ChatGPT API · 57% (95% CI 40-73%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | [**87%** 73-97](https://luce.veliu.com/probes/running-shoes-en-us-gemini.html) (New Balance on Gemini · 87% (95% CI 73-97%) · n = 30 prompts · L1 elicited) | [**60%** 43-77 low precision](https://luce.veliu.com/probes/running-shoes-en-us-perplexity.html) (New Balance on Perplexity · 60% (95% CI 43-77%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | luce-live-w29 · 53% · 95% CI 37-70% · L1 · openai\_native ; luce-live-w30 · 57% · 95% CI 40-73% · L1 · openai\_native (this brand's mention rate across the measured waves, with each wave's 95% interval. A significance-gated arrow needs more waves.) |
| [Adidas](https://luce.veliu.com/b/adidas.html) | [**23%** 10-40 low precision](https://luce.veliu.com/answers.html) (Adidas on ChatGPT · 23% (95% CI 10-40%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | [**23%** 10-40 low precision](https://luce.veliu.com/probes/running-shoes-en-us-chatgpt-api.html) (Adidas on ChatGPT API · 23% (95% CI 10-40%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | [**67%** 50-83 low precision](https://luce.veliu.com/probes/running-shoes-en-us-gemini.html) (Adidas on Gemini · 67% (95% CI 50-83%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | [**47%** 30-63 low precision](https://luce.veliu.com/probes/running-shoes-en-us-perplexity.html) (Adidas on Perplexity · 47% (95% CI 30-63%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | luce-live-w29 · 27% · 95% CI 13-43% · L1 · openai\_native ; luce-live-w30 · 23% · 95% CI 10-40% · L1 · openai\_native (this brand's mention rate across the measured waves, with each wave's 95% interval. A significance-gated arrow needs more waves.) |
| [On Running](https://luce.veliu.com/b/on.html) | [**7%** 0-17 low precision](https://luce.veliu.com/answers.html) (On Running on ChatGPT · 7% (95% CI 0-17%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | [**7%** 0-17 low precision](https://luce.veliu.com/probes/running-shoes-en-us-chatgpt-api.html) (On Running on ChatGPT API · 7% (95% CI 0-17%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | [**23%** 10-40 low precision](https://luce.veliu.com/probes/running-shoes-en-us-gemini.html) (On Running on Gemini · 23% (95% CI 10-40%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | [**17%** 3-30 low precision](https://luce.veliu.com/probes/running-shoes-en-us-perplexity.html) (On Running on Perplexity · 17% (95% CI 3-30%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | luce-live-w29 · 7% · 95% CI 0-17% · L1 · openai\_native ; luce-live-w30 · 7% · 95% CI 0-17% · L1 · openai\_native (this brand's mention rate across the measured waves, with each wave's 95% interval. A significance-gated arrow needs more waves.) |

luce-live-w30 · measured from 15 Jul 2026  · en-US  · Running shoes · ChatGPT web app · ChatGPT API · Gemini · Perplexity  L1 elicited  · Synthetic probes · not real user sessions · this wave 100% L3  · n = 30 prompt clusters per cell  Gold marks the top rate on that engine, and every brand tied with it. Grey marks a brand measured too imprecisely to rank this wave, and its interval is drawn hatched. The bar under each rate is its 95% interval. probe-design mention rate over Luce grammar luce-live-v0; not demand-weighted Published by Veliu Research Lab. Veliu sells services to brands measured here. [https://luce.veliu.com/#board-running-shoes](https://luce.veliu.com/#board-running-shoes)

[Frame for screenshot](https://luce.veliu.com/index.html?card=board-running-shoes#board-running-shoes) (Frame for screenshot: board running shoes)

Behind these numbers

[ChatGPT 30 real answers →](https://luce.veliu.com/answers.html) (30 real answers behind ChatGPT)

02

## Wireless earbuds

[VELIU· LUCE](https://luce.veliu.com/index.html) **PILOT · W30**

One measurement per engine. Rows ordered by ChatGPT.

| Brand | ChatGPT web app mention rate · 95% CI | ChatGPT API mention rate · 95% CI | Gemini mention rate · 95% CI | Perplexity mention rate · 95% CI | ChatGPT API trend vs last wave |
| --- | --- | --- | --- | --- | --- |
| [Soundcore](https://luce.veliu.com/b/anker-soundcore.html) | [**77%** 60-90](https://luce.veliu.com/answers.html) (Soundcore on ChatGPT · 77% (95% CI 60-90%) · n = 30 prompts · L1 elicited) | [**67%** 50-83 low precision](https://luce.veliu.com/probes/wireless-earbuds-en-us-chatgpt-api.html) (Soundcore on ChatGPT API · 67% (95% CI 50-83%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | [**77%** 63-90](https://luce.veliu.com/probes/wireless-earbuds-en-us-gemini.html) (Soundcore on Gemini · 77% (95% CI 63-90%) · n = 30 prompts · L1 elicited) | [**53%** 37-70 low precision](https://luce.veliu.com/probes/wireless-earbuds-en-us-perplexity.html) (Soundcore on Perplexity · 53% (95% CI 37-70%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | luce-live-w29 · 57% · 95% CI 37-73% · L1 · openai\_native ; luce-live-w30 · 67% · 95% CI 50-83% · L1 · openai\_native (this brand's mention rate across the measured waves, with each wave's 95% interval. A significance-gated arrow needs more waves.) |
| [Sony](https://luce.veliu.com/b/sony.html) | [**60%** 43-77 low precision](https://luce.veliu.com/answers.html) (Sony on ChatGPT · 60% (95% CI 43-77%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | [**70%** 53-87](https://luce.veliu.com/probes/wireless-earbuds-en-us-chatgpt-api.html) (Sony on ChatGPT API · 70% (95% CI 53-87%) · n = 30 prompts · L1 elicited) | [**80%** 67-93](https://luce.veliu.com/probes/wireless-earbuds-en-us-gemini.html) (Sony on Gemini · 80% (95% CI 67-93%) · n = 30 prompts · L1 elicited) | [**67%** 50-83 low precision](https://luce.veliu.com/probes/wireless-earbuds-en-us-perplexity.html) (Sony on Perplexity · 67% (95% CI 50-83%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | luce-live-w29 · 70% · 95% CI 53-87% · L1 · openai\_native ; luce-live-w30 · 70% · 95% CI 53-87% · L1 · openai\_native (this brand's mention rate across the measured waves, with each wave's 95% interval. A significance-gated arrow needs more waves.) |
| [AirPods](https://luce.veliu.com/b/apple-airpods.html) | [**50%** 33-67 low precision](https://luce.veliu.com/answers.html) (AirPods on ChatGPT · 50% (95% CI 33-67%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | [**57%** 40-77 low precision](https://luce.veliu.com/probes/wireless-earbuds-en-us-chatgpt-api.html) (AirPods on ChatGPT API · 57% (95% CI 40-77%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | [**57%** 40-73 low precision](https://luce.veliu.com/probes/wireless-earbuds-en-us-gemini.html) (AirPods on Gemini · 57% (95% CI 40-73%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | [**37%** 20-53 low precision](https://luce.veliu.com/probes/wireless-earbuds-en-us-perplexity.html) (AirPods on Perplexity · 37% (95% CI 20-53%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | luce-live-w29 · 63% · 95% CI 47-80% · L1 · openai\_native ; luce-live-w30 · 57% · 95% CI 40-77% · L1 · openai\_native (this brand's mention rate across the measured waves, with each wave's 95% interval. A significance-gated arrow needs more waves.) |
| [Bose](https://luce.veliu.com/b/bose.html) | [**37%** 20-57 low precision](https://luce.veliu.com/answers.html) (Bose on ChatGPT · 37% (95% CI 20-57%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | [**50%** 33-70 low precision](https://luce.veliu.com/probes/wireless-earbuds-en-us-chatgpt-api.html) (Bose on ChatGPT API · 50% (95% CI 33-70%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | [**53%** 33-70 low precision](https://luce.veliu.com/probes/wireless-earbuds-en-us-gemini.html) (Bose on Gemini · 53% (95% CI 33-70%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | [**27%** 13-43 low precision](https://luce.veliu.com/probes/wireless-earbuds-en-us-perplexity.html) (Bose on Perplexity · 27% (95% CI 13-43%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | luce-live-w29 · 53% · 95% CI 37-70% · L1 · openai\_native ; luce-live-w30 · 50% · 95% CI 33-70% · L1 · openai\_native (this brand's mention rate across the measured waves, with each wave's 95% interval. A significance-gated arrow needs more waves.) |
| [Sennheiser](https://luce.veliu.com/b/sennheiser.html) | [**33%** 17-50 low precision](https://luce.veliu.com/answers.html) (Sennheiser on ChatGPT · 33% (95% CI 17-50%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | [**10%** 0-23 low precision](https://luce.veliu.com/probes/wireless-earbuds-en-us-chatgpt-api.html) (Sennheiser on ChatGPT API · 10% (95% CI 0-23%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | [**20%** 7-37 low precision](https://luce.veliu.com/probes/wireless-earbuds-en-us-gemini.html) (Sennheiser on Gemini · 20% (95% CI 7-37%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | [**13%** 3-27 low precision](https://luce.veliu.com/probes/wireless-earbuds-en-us-perplexity.html) (Sennheiser on Perplexity · 13% (95% CI 3-27%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | luce-live-w29 · 13% · 95% CI 3-27% · L1 · openai\_native ; luce-live-w30 · 10% · 95% CI 0-23% · L1 · openai\_native (this brand's mention rate across the measured waves, with each wave's 95% interval. A significance-gated arrow needs more waves.) |
| [Galaxy Buds](https://luce.veliu.com/b/samsung-galaxy-buds.html) | [**13%** 3-27 low precision](https://luce.veliu.com/answers.html) (Galaxy Buds on ChatGPT · 13% (95% CI 3-27%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | [**20%** 7-37 low precision](https://luce.veliu.com/probes/wireless-earbuds-en-us-chatgpt-api.html) (Galaxy Buds on ChatGPT API · 20% (95% CI 7-37%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | [**27%** 13-43 low precision](https://luce.veliu.com/probes/wireless-earbuds-en-us-gemini.html) (Galaxy Buds on Gemini · 27% (95% CI 13-43%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | [**17%** 3-30 low precision](https://luce.veliu.com/probes/wireless-earbuds-en-us-perplexity.html) (Galaxy Buds on Perplexity · 17% (95% CI 3-30%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | luce-live-w29 · 20% · 95% CI 7-33% · L1 · openai\_native ; luce-live-w30 · 20% · 95% CI 7-37% · L1 · openai\_native (this brand's mention rate across the measured waves, with each wave's 95% interval. A significance-gated arrow needs more waves.) |
| [Jabra](https://luce.veliu.com/b/jabra.html) | [**3%** 0-10 low precision diverges](https://luce.veliu.com/answers.html) (Jabra on ChatGPT · 3% (95% CI 0-10%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | [**27%** 13-43 low precision diverges](https://luce.veliu.com/probes/wireless-earbuds-en-us-chatgpt-api.html) (Jabra on ChatGPT API · 27% (95% CI 13-43%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | [**23%** 10-40 low precision](https://luce.veliu.com/probes/wireless-earbuds-en-us-gemini.html) (Jabra on Gemini · 23% (95% CI 10-40%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | [**10%** 0-23 low precision](https://luce.veliu.com/probes/wireless-earbuds-en-us-perplexity.html) (Jabra on Perplexity · 10% (95% CI 0-23%) · n = 30 prompts · L1 elicited · low precision, no rank this wave) | luce-live-w29 · 33% · 95% CI 17-50% · L1 · openai\_native ; luce-live-w30 · 27% · 95% CI 13-43% · L1 · openai\_native (this brand's mention rate across the measured waves, with each wave's 95% interval. A significance-gated arrow needs more waves.) |

luce-live-w30 · measured from 15 Jul 2026  · en-US  · Wireless earbuds · ChatGPT web app · ChatGPT API · Gemini · Perplexity  L1 elicited  · Synthetic probes · not real user sessions · this wave 100% L3  · n = 30 prompt clusters per cell  Gold marks the top rate on that engine, and every brand tied with it. Grey marks a brand measured too imprecisely to rank this wave, and its interval is drawn hatched. The bar under each rate is its 95% interval. probe-design mention rate over Luce grammar luce-live-v0; not demand-weighted Published by Veliu Research Lab. Veliu sells services to brands measured here. [https://luce.veliu.com/#board-wireless-earbuds](https://luce.veliu.com/#board-wireless-earbuds)

[Frame for screenshot](https://luce.veliu.com/index.html?card=board-wireless-earbuds#board-wireless-earbuds) (Frame for screenshot: board wireless earbuds)

Behind these numbers

[ChatGPT 30 real answers →](https://luce.veliu.com/answers.html) (30 real answers behind ChatGPT)

03

## Visibility matrix · Running shoes on ChatGPT

Crawl presence on one axis. AI recommendation on the other. The crawl side never changes a Luce number.

inputs: Common Crawl web graph, release cc-main-2026-jun-jul-aug, ingested 2026-09-04, top 10,000,000 of 119,722,885 domains by harmonic centrality · outputs: Luce wave luce-live-w30, grammar luce-live-v0

mention rate clears zero rate reaches zero

in the crawl

in crawl · recommended7

- ASICS **83%** 95% CI 70-97

HC rank 8,960
- HOKA **80%** 95% CI 67-93

HC rank 19,378
- Brooks **77%** 95% CI 60-90

HC rank 20,813
- Nike **73%** 95% CI 57-87

HC rank 262
- Saucony **53%** 95% CI 37-70

low precision HC rank 57,502
- New Balance **43%** 95% CI 27-60

low precision HC rank 423,948
- Adidas **23%** 95% CI 10-40

low precision HC rank 1,415

in crawl · unrecommended1

- On Running **7%** 95% CI 0-17

low precision HC rank 18,663

absent from the crawl

off crawl · recommendednot assessed

not assessed: a top 10,000,000 slice of the release cannot show a brand as absent from it

off crawl · unrecommendednot assessed

not assessed: a top 10,000,000 slice of the release cannot show a brand as absent from it

**2**  board categories publish the tables above and **3**  more are measuring. **3**  markets measured this wave. **15**  markets and **10**  sectors are queued, and nothing publishes until it is measured. [How the board is built](https://luce.veliu.com/methodology.html) .

Published by Veliu Research Lab. Veliu sells services to brands measured here.

Live pilot wave luce-live-w30. The method, the probe log and this wave's coverage are on the methodology page.