brand

HOKA

Name: Veliu Luce: how AI engines recommend brands
Creator: Veliu Research Lab
License: https://creativecommons.org/licenses/by/4.0/

ChatGPT80%95% CI 67-93%n 30 prompts · L1 elicitedevidence →

ChatGPT API83%95% CI 70-97%n 30 prompts · L1 elicitedevidence →

Gemini87%95% CI 73-97%n 30 prompts · L1 elicitedevidence →

Perplexity70%95% CI 53-87%n 30 prompts · L1 elicitedevidence →

AI surfaces4

Brands in category8

VELIU·LUCE

Standings by engine

On the rank axis, a better rank sits further left.

estimand: probe-design mention rate over Luce grammar luce-live-v0, rank-range only; not demand-weighted · 30 prompts per cell

All cells shown. Gold marks the top rate on that engine, and every brand tied with it. Grey marks a brand measured too imprecisely to rank this wave. The bracket and label show the same rank range.No cell diverges beyond its intervals this wave.Dashed cells carry a low precision tag: measured, with intervals too wide to rank this wave. Every cell stays readable.

Rank rangeEngineMention rate · 95% CITrend

League A · shared with 3 other brands

ranks 1-4

ChatGPT80%67-93 baseline this wave

League A · shared with 1 other brand · Named in most answers

ranks 1-3

ChatGPT API83%70-97

League A · shared with 5 other brands

ranks 1-6

Gemini87%73-97

League A · shared with 2 other brands

ranks 1-5.5

Perplexity70%53-87

On ChatGPT, HOKA appears in 24 of 30 captured answers. The shelf a shopper sees in the other 6: Adidas, ASICS, Brooks, New Balance, Nike, Saucony (alphabetical · order not scored) · read those answers →

back to Running shoes

others in running shoes: Nike · Adidas · Brooks · ASICS · New Balance · Saucony · On Running

luce-live-w30 · measured from 15 Jul 2026 · en-US · HOKA · Running shoes · ChatGPT web app · ChatGPT API · Gemini · PerplexityL1 elicited · Synthetic probes · not real user sessions · this wave 100% L3 · n = 30 prompt clusters per cellprobe-design mention rate over Luce grammar luce-live-v0, rank-range only; not demand-weightedPublished by Veliu Research Lab. Veliu sells services to brands measured here.https://luce.veliu.com/b/hoka#brand-standings

Frame for screenshot

Real answers naming this brand

The captured answers themselves, filtered to this brand.

ChatGPT24 real answers