brand

New Balance

Name: Veliu Luce: how AI engines recommend brands
Creator: Veliu Research Lab
License: https://creativecommons.org/licenses/by/4.0/

ChatGPT43%95% CI 27-60%n 30 prompts · L1 elicited · low precisionevidence →

ChatGPT API57%95% CI 40-73%n 30 prompts · L1 elicited · low precisionevidence →

Gemini87%95% CI 73-97%n 30 prompts · L1 elicitedevidence →

Perplexity60%95% CI 43-77%n 30 prompts · L1 elicited · low precisionevidence →

AI surfaces4

Brands in category8

VELIU·LUCE

Standings by engine

On the rank axis, a better rank sits further left.

estimand: probe-design mention rate over Luce grammar luce-live-v0, rank-range only; not demand-weighted · 30 prompts per cell

All cells shown. Gold marks the top rate on that engine, and every brand tied with it. Grey marks a brand measured too imprecisely to rank this wave. The bracket and label show the same rank range.No cell diverges beyond its intervals this wave.Dashed cells carry a low precision tag: measured, with intervals too wide to rank this wave. Every cell stays readable.

Rank rangeEngineMention rate · 95% CITrend

unranked · Interval too wide to rank

ChatGPT43%27-60 baseline this wave

unranked · Interval too wide to rank

ChatGPT API57%40-73

League A · shared with 5 other brands

ranks 1-6

Gemini87%73-97

unranked · Interval too wide to rank

Perplexity60%43-77

On ChatGPT, New Balance appears in 13 of 30 captured answers. The shelf a shopper sees in the other 17: Adidas, ASICS, Brooks, HOKA, Nike, On Running, Saucony (alphabetical · order not scored) · read those answers →

back to Running shoes

others in running shoes: Nike · Adidas · HOKA · Brooks · ASICS · Saucony · On Running

luce-live-w30 · measured from 15 Jul 2026 · en-US · New Balance · Running shoes · ChatGPT web app · ChatGPT API · Gemini · PerplexityL1 elicited · Synthetic probes · not real user sessions · this wave 100% L3 · n = 30 prompt clusters per cellprobe-design mention rate over Luce grammar luce-live-v0, rank-range only; not demand-weightedPublished by Veliu Research Lab. Veliu sells services to brands measured here.https://luce.veliu.com/b/new-balance#brand-standings

Frame for screenshot

Real answers naming this brand

The captured answers themselves, filtered to this brand.

ChatGPT13 real answers